The Importance of Street Art in Rejuvenating Urban Tourism in Bandar Hilir, Melaka

Objective: Street art is typically done in public locations and conveys a strong political or social message. Historically, street has been associated with deviating from standard traditions subjects artistic forms. Graffiti motifs, such as huge bubble text smaller decorative scripts, are frequently used artists' works. Many know that piece created illegally; the urban planner’s scale duration often crucial variables making art. Artists commonly use spray paint stencils to big surfaces, walls, short amount of time. The research focused on Bandar Hilir Melaka’s arts transformation unappealing stores into distinctive reflection Melaka historical city. This aimed discover how important tourism standpoint. study's goal, however, look at situation perspective local tourists conduct an observation analysis. researchers Nvivo 12 analyze data, providing framework for model content configuration insightful information. information was gathered by interviewing 18 people using simple sampling techniques. To produce original model, qualitative data were analyzed thematic analysis, which included construction codes themes, well enlarged ideas literature each main theme five themes. Findings: At Hilir, primary themes accessibility walking, followed serenity, landscape environment, family togetherness, image established Finally, characteristics streets significantly impact business. Determining relationship between activity walkability on-street culture critically business, it helps maintain its vitality.